Sun/Heat lamps do have a distinctive look. Early examples were mostly found in spas or medical offices and by the 1950’s most were bought for home use. At the time it was thought that concentrated UV light was a good thing. Everyone wore a “healthy tan” all year round but we know differently now. They often feature a generous size aluminum reflecting shade, heating unit or coil. Once a standard light socket is installed they make wonderful and distinctive reading lights.
Have you ever heard of a Zoalite type Z-12? Made by Burdick?